A New York based marketing consultancy that helps marketing teams to be at their best through:
- Hands on expertise and advice
- On demand marketing experience
- Training & development
Key areas of focus include brand strategy, 360 implementation,
organizational planning and team development.
Strategic Support for Your Team
I bring a fresh approach on how to build brands and develop customer loyalty, drawing on my experience in fast paced consumer industries. My services include revitalizing existing brand strategies and launching new brands and markets. You'll find my strategic approach highly consumer driven and practical, with a firm focus on delivering results.
End to End Marketing Implementation
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In today's marketing world, getting every micro-moment right is critical for a brand. I don't just create strategies and walk away. I work collaboratively with marketing teams, to bring a brand to life at every touch point on the customer journey. I also provide advice and support in building out a marketing organization and setting it up for success.
Customized Marketing Training
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I'm a professional trainer and facilitator for the Association of National Advertisers. Over the last couple of years, I've worked with over 30 marketing teams on Brand Management, Integrated Planning and Execution, Brand Activations and Customer Centric Marketing. I've also facilitated many team sessions on integrated planning, digital development and new product launches.
Digital Strategy and CRM
I create digital strategies that build brand equity, drive revenue and increase customer loyalty. My focus is on helping organizations create a 360 approach to digital marketing and content that maximizes your impact and efficiency. I also bring the thought leadership and industry knowledge from being a Professor in Digital Marketing and CRM at New York University.
Travel, Airlines and Entertainment
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I've been a senior marketer at Virgin Atlantic Airways, VisitBritain and The Madison Square Garden Company. I bring over 20 years experience in leading teams to implement cutting-edge travel marketing, airline and venue branding, new distribution strategies, customer loyalty programs and e-commerce platforms.
Building Transatlantic brands
I'm a Brit, based in New York for the last 10 years, who has a deep understanding of consumers in the US, UK, Europe and Latin America. I have a strong track record of building British brands in the US and creating European strategies for US brands. I'm also an expert in reaching the Transatlantic consumer, who inhabits two continents and expects their brands to do the same.